Reaching Bigger Audiences

MALAYSIAN film producer and director James Lee is proving that a filmmaker can showcase his projects not just in the cinemas.

In 2013 Lee, who also owns production house Doghouse 73 Pictures, decided to showcase his short films on YouTube.

To a certain degree, his experiment has been fruitful, with his works having been viewed by audiences from Korea, Japan, China, Thailand, India and Indonesia.

Four years later, he is taking another bold step by choosing to release his latest film entirely on YouTube. He is hoping to draw an even bigger international audience in this way.

In a recent interview, Lee says that the idea of using YouTube hit him when he saw how several indie films from the United States, which did not get a chance to enter film festivals or obtain a cinema release, were released in full on YouTube instead.

Read the full article on The Sun Daily

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