Why do people pay to watch horror movies and scare themselves half to death in the process? Perhaps the gratification is in the sense of relief at the end of the movie, when good almost always triumphs over evil. Riding on the popularity of horror movies and the strong emotional attachment that so many Malaysian moviegoers have for all things macabre, award-winning Malaysian film director James Lee has initiated an effort for young filmmakers to showcase their works. He calls the annual event the 3 Doors of Horror. “It is easier to market horror films,” says Lee. It is harder to get an audience’s attention for a romantic comedy despite the feel-good experience it generates.